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![Female Developers](https://static.wixstatic.com/media/21446a1cae8c4379853e3dd0171e8d9f.jpg/v1/fill/w_1280,h_720,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/21446a1cae8c4379853e3dd0171e8d9f.jpg)
PARAGON
Beauty is a Social Construct
INTRODUCTION
Based on many experiences in social media platforms, women are mostly the one being discriminated against and judged on this platform. That is why this campaign will help to lessen these types of problems in modern society. And furthermore to promote equity and turn the present society into a society where everyone can express themselves freely without any unrealistic standards and expectations.
![paragon.png](https://static.wixstatic.com/media/4cad1a_22346e04ace1447ebbdd06ba0968f613~mv2.png/v1/fill/w_412,h_484,al_c,lg_1,q_85,enc_avif,quality_auto/paragon.png)
![Multi Ethnic Girls](https://static.wixstatic.com/media/11062b_149826791067483bb68735d712fd24a5~mv2_d_6720_4480_s_4_2.jpg/v1/fill/w_550,h_500,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_149826791067483bb68735d712fd24a5~mv2_d_6720_4480_s_4_2.jpg)
The Paragon’s purpose is to raise awareness among all people, particularly women, that what you have is a power in your beauty. This campaign will serve as a tool to help all women gain confidence, appreciate their flaws, accept their true beauty, and most importantly, to love their body. All sizes, ages, and skin types are beautiful, and this campaign will teach everyone to appreciate their own body and to find beauty in flaws and insecurities. This campaign will empower all women in accepting and loving what they have, as well as celebrating the natural physical diversity that all women embody and encouraging them to feel comfortable and happy with themselves.
The campaign is about women's empowerment in terms of beauty standards in today's culture. Different variables have been suggested as contributing to the disparities in body image between men and women. As stated by Dr. Carla Stokes (2017), a professional speaker who works specifically with adolescent girls and women going through life pressures and transitions, told via email. Body shaming young girls can lead to "poor body image, anxiety, depression, unhealthy behaviors, emotional eating, eating disorders, and other negative outcomes." It has been suggested that women are under more pressure to conform to the body ideal and look good than men because women are more frequently exposed to ideal bodies in the media and because beauty is more important to the feminine gender role in Western societies than it is to the masculine gender role. Hairstyles, skin types, and physical size are frequently used to establish beauty standards. The measures that must be used to achieve these criteria are frequently risky. For decades, a woman's physique has been used to define her beauty. This criterion is now commonly referred to as "thin."
![Happy Friends Laughing](https://static.wixstatic.com/media/515d48fe802e4089a8965dfe58ae48c1.jpg/v1/fill/w_480,h_320,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/515d48fe802e4089a8965dfe58ae48c1.jpg)
MISSION
Paragon aims to promote the Beauty Standards' Empowerment in modern society. It creates a standard of beauty for women that often changes due to a new perspective on what it means to be beautiful in our culture. These standards of beauty create what our society believes a woman should be desirable, attractive, perfect, and overall beautiful in worldly standards. Which then permeates unhealthy and unrealistic ideals of beauty that negatively impact women's self-image and body image because society has attributed beauty to self-worth.
VISION
​The campaign's vision is to improve the current state of our society where people, especially women are bound by unrealistic standards and expectations. Based on the modern society where people mostly use online apps to post pictures of themselves, women are the ones who are usually judged on the online platform. Which causes conflicts that can impact how a female expresses themselves on social media. This problem in modern society can produce disagreements and disputes especially for women. The Paragon will create a campaign that could address this specific issue in our society and aim to promote equity.
![9d1a85355cfb75c1900aea45d4bd3b45.jpg](https://static.wixstatic.com/media/4cad1a_f974e91c533948a8988548dc6b2cf8cb~mv2.jpg/v1/crop/x_0,y_0,w_564,h_560/fill/w_453,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9d1a85355cfb75c1900aea45d4bd3b45.jpg)
MAMAMOO - HWASA
"If I don't fit into this generations standard of beauty, then I will become a different standard"
![African American Kids Dancing](https://static.wixstatic.com/media/2c99e4bc83724a3b8cba72cf100bbfa4.jpg/v1/fill/w_490,h_305,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c99e4bc83724a3b8cba72cf100bbfa4.jpg)